Crafting Memorable Brands for Biotech Startups

Our proven branding methodology results in a distinctive brand that attracts customers and secures investors.

Abbott logo
Abaxis logo
AllCells logo
Dexcom logo
Prestalia logo
VDO Design client logos

We go beneath the surface to discover the true essence of your brand.

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Brand Strategy

We develop a client-centric roadmap that enables you to position yourself as a leader in the biotech space.

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Visual Identity System

We create memorably striking designs that establish credibility, recognition, and trust with your audience.

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Brand Messaging

We dive deep to clearly define your Unique Value Proposition and establish your position in the industry.

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Digital Branding

We refine your website, social media, and other online channels to ensure brand recognition and encourage engagement.

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Content Creation

We design a comprehensive suite of distinctive sales and marketing collateral that converts prospects into customers.

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Brand Activation

We create uniquely personal brand experiences through events, trade shows and promotions that build loyalty.

B-lymphocyte
Red Neuron
Hairy cell leukemia

Our process: driven by the science of branding.

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We do our homework here, researching your company, your competitors, the market, and industry trends to deliver a personalized roadmap for your successful biotech brand.

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We develop your brand voice, messaging framework, logo, and other essential elements to create a verbal and visual language that establish your unique position in a crowded marketplace.

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We deliver a Brand Standards Guide with clear instructions on how to consistently use your newly developed brand assets so that your brand continues to grow and strengthen over time.

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We design your website, sales & marketing collateral, social media, and other critical components of your marketing efforts so that all of your touchpoints are aligned and on-brand.

Vince de Ocampo

As a multi-disciplinary creative strategist with over 20 years of experience, I have perfected an analytical approach to brand building that creates differentiation and demands engagement. I founded VDO Design to address the challenges facing many small biotech businesses: underfunding, understaffing, and a lack of branding expertise. We exist to fill those gaps, serving as a creative extension of your marketing staff. Want to know more about how a partnership with VDO Design can take your biotech business to the next level?

Vince de Ocampo, Founder of VDO Design
Vince de Ocampo, Founder of VDO Design

Vince de Ocampo

As a multi-disciplinary creative strategist with over 20 years of experience, I have perfected an analytical approach to brand building that creates differentiation and demands engagement. I founded VDO Design to address the challenges facing many small biotech businesses: underfunding, understaffing, and a lack of branding expertise. We exist to fill those gaps, serving as a creative extension of your marketing staff. Want to know more about how a partnership with VDO Design can take your biotech business to the next level?

Our Work

Orange County Bio Brand Tile
AllCells Brand Tile
Medacta Brand Tile
Dexcom Brand Tile
Prestalia Brand Tile
OrganaBio Brand Tile
Biomauris Brand Tile
Orange County Bio Brand Tile 2
Abbott Diabetes Care Brand Tile

FAQs

Why can’t we just handle this in-house with our own staff?

Building a brand isn’t rocket science but it takes more than common sense and a good eye to develop something truly unique, truly authentic, truly you. If your staff lacks proven branding experience then let’s talk. This isn’t our first rodeo.

Why should I hire you? What makes you unique?

Biotech branding has been our specialty at VDO Design for over 20 years. We’re more than just creative thinkers; we’re strategic, analytic, and driven by the science of branding. Our process has helped established brands grow stronger and startups find their niche.

What’s the typical timeline for a branding project of this nature?

Most branding projects take 6-8 weeks. The process requires a deep understanding of your company, the problem(s) that needs to be solved, the audience, the market, and the opportunities ahead. We move fast but refuse to put the cart before the horse.

What do we need to have/do/finish before we can hire you?

Nothing! Well, almost nothing. Be prepared for a deep discussion about your company and what makes it unique. We’ll talk about your mission, vision, core values, and business goals. We’ll request access to all of your marketing materials, then discuss timelines and expectations.

Can you just design a logo for us?

Of course, but a shiny new logo is only a small part of a successful brand and rarely makes the difference you’re expecting. Your brand is the perception of your business, shaped by how it looks, sounds, and makes people feel. Let’s aim for perfection.

How do we get started?

Click the button below to schedule a free consultation. Like any good relationship, we want to get to know you better before embarking on this journey. If it seems like a good fit, we’ll craft a plan tailor made to achieve your biotech branding goals.