Crafting Memorable Brands for Biotech Startups
Our proven branding methodology results in a distinctive brand that attracts customers and secures investors.
We go beneath the surface to discover the true essence of your brand.
Brand Strategy
We develop a client-centric roadmap that enables you to position yourself as a leader in the biotech space.
Visual Identity System
We create memorably striking designs that establish credibility, recognition, and trust with your audience.
Brand Messaging
We dive deep to clearly define your Unique Value Proposition and establish your position in the industry.
Digital Branding
We refine your website, social media, and other online channels to ensure brand recognition and encourage engagement.
Content Creation
We design a comprehensive suite of distinctive sales and marketing collateral that converts prospects into customers.
Brand Activation
We create uniquely personal brand experiences through events, trade shows and promotions that build loyalty.
Our process: driven by the science of branding.
We do our homework here, researching your company, your competitors, the market, and industry trends to deliver a personalized roadmap for your successful biotech brand.
We develop your brand voice, messaging framework, logo, and other essential elements to create a verbal and visual language that establish your unique position in a crowded marketplace.
We deliver a Brand Standards Guide with clear instructions on how to consistently use your newly developed brand assets so that your brand continues to grow and strengthen over time.
We design your website, sales & marketing collateral, social media, and other critical components of your marketing efforts so that all of your touchpoints are aligned and on-brand.
Our process: driven by the science of branding.
We do our homework here, researching your company, your competitors, the market, and industry trends to deliver a personalized roadmap for your successful biotech brand.
We develop your brand voice, messaging framework, logo, and other essential elements to create a verbal and visual language that establish your unique position in a crowded marketplace.
We deliver a Brand Standards Guide with clear instructions on how to consistently use your newly developed brand assets so that your brand continues to grow and strengthen over time.
We design your website, sales & marketing collateral, social media, and other critical components of your marketing efforts so that all of your touchpoints are aligned and on-brand.
Vince de Ocampo
As a multi-disciplinary creative strategist with over 20 years of experience, I have perfected an analytical approach to brand building that creates differentiation and demands engagement. I founded VDO Design to address the challenges facing many small biotech businesses: underfunding, understaffing, and a lack of branding expertise. We exist to fill those gaps, serving as a creative extension of your marketing staff. Want to know more about how a partnership with VDO Design can take your biotech business to the next level?
Vince de Ocampo
As a multi-disciplinary creative strategist with over 20 years of experience, I have perfected an analytical approach to brand building that creates differentiation and demands engagement. I founded VDO Design to address the challenges facing many small biotech businesses: underfunding, understaffing, and a lack of branding expertise. We exist to fill those gaps, serving as a creative extension of your marketing staff. Want to know more about how a partnership with VDO Design can take your biotech business to the next level?
Our Work
Orange County Bio Website
AllCells Website and Sales Collateral
Medacta Product Brochure
Dexcom Content Marketing
Prestalia Website
OrganaBio Capabilities Brochure
BioMauris Investor Deck
Orange County Bio Digital Marketing
Abbott Diabetes Care Content
FAQs
Why can’t we just handle this in-house with our own staff?
Building a brand isn’t rocket science but it takes more than common sense and a good eye to develop something truly unique, truly authentic, truly you. If your staff lacks proven branding experience then let’s talk. This isn’t our first rodeo.
Why should I hire you? What makes you unique?
Biotech branding has been our specialty at VDO Design for over 20 years. We’re more than just creative thinkers; we’re strategic, analytic, and driven by the science of branding. Our process has helped established brands grow stronger and startups find their niche.
What’s the typical timeline for a branding project of this nature?
Most branding projects take 6-8 weeks. The process requires a deep understanding of your company, the problem(s) that needs to be solved, the audience, the market, and the opportunities ahead. We move fast but refuse to put the cart before the horse.
What do we need to have/do/finish before we can hire you?
Nothing! Well, almost nothing. Be prepared for a deep discussion about your company and what makes it unique. We’ll talk about your mission, vision, core values, and business goals. We’ll request access to all of your marketing materials, then discuss timelines and expectations.
Can you just design a logo for us?
Of course, but a shiny new logo is only a small part of a successful brand and rarely makes the difference you’re expecting. Your brand is the perception of your business, shaped by how it looks, sounds, and makes people feel. Let’s aim for perfection.
How do we get started?
Click the button below to schedule a free consultation. Like any good relationship, we want to get to know you better before embarking on this journey. If it seems like a good fit, we’ll craft a plan tailor made to achieve your biotech branding goals.