LIFE SCIENCE BRANDING
STRATEGY + DESIGN AT CLINICAL DEPTH
We build brand systems that transform complex science into market authority.
Uncovering the Depth of Your Brand
Brand Strategy
We develop a client-centric roadmap that enables you to position yourself as a leader in the life sciences space.
Visual Identity System
We create memorably striking designs that establish credibility, recognition, and trust with your audience.
Brand Messaging
We dive deep to clearly define your Unique Value Proposition and establish your position in the industry.
Digital Branding
We refine your website, social media, and other online channels to ensure brand recognition and encourage engagement.
Content Creation
We design a comprehensive suite of distinctive sales and marketing collateral that converts prospects into customers.
Brand Activation
We create uniquely personal brand experiences through events, trade shows and promotions that build loyalty.
We go beneath the surface to discover the true essence of your brand.
Brand Strategy
We develop a client-centric roadmap that enables you to position yourself as a leader in the life sciences space.
Visual Identity System
We create memorably striking designs that establish credibility, recognition, and trust with your audience.
Brand Messaging
We dive deep to clearly define your Unique Value Proposition and establish your position in the industry.
Digital Branding
We refine your website, social media, and other online channels to ensure brand recognition and encourage engagement.
Content Creation
We design a comprehensive suite of distinctive sales and marketing collateral that converts prospects into customers.
Brand Activation
We create uniquely personal brand experiences through events, trade shows and promotions that build loyalty.
Our Process: Driven by the Science of Branding

We do our homework here, researching your company, your competitors, the market, and industry trends to deliver a personalized roadmap for your successful life sciences brand.

We develop your brand voice, messaging framework, logo, and other essential elements to create a verbal and visual language that establish your unique position in a crowded marketplace.

We deliver a Brand Standards Guide with clear instructions on how to consistently use your newly developed brand assets so that your brand continues to grow and strengthen over time.

We design your website, sales & marketing collateral, social media, and other critical components of your marketing efforts so that all of your touchpoints are aligned and on-brand.
Our process: driven by the science of branding.
We do our homework here, researching your company, your competitors, the market, and industry trends to deliver a personalized roadmap for your successful life sciences brand.
We deliver a Brand Standards Guide with clear instructions on how to consistently use your newly developed brand assets so that your brand continues to grow and strengthen over time.
We design your website, sales & marketing collateral, social media, and other critical components of your marketing efforts so that all of your touchpoints are aligned and on-brand.
Our Process: Driven by the Science of Branding
We do our homework here, researching your company, your competitors, the market, and industry trends to deliver a personalized roadmap for your successful life sciences brand.
We develop your brand voice, messaging framework, logo, and other essential elements to create a verbal and visual language that establish your unique position in a crowded marketplace.
We deliver a Brand Standards Guide with clear instructions on how to consistently use your newly developed brand assets so that your brand continues to grow and strengthen over time.
We design your website, sales & marketing collateral, social media, and other critical components of your marketing efforts so that all of your touchpoints are aligned and on-brand.
Vince de Ocampo
As a multi-disciplinary creative strategist with over 20 years of experience, I have perfected an analytical approach to brand building that creates differentiation and demands engagement. I founded VDO Design to address the challenges facing many early-stage life science businesses: underfunding, understaffing, and a lack of branding expertise. We exist to fill those gaps, serving as a creative extension of your marketing staff. Want to know more about how a partnership with VDO Design can take your life science startup to the next level?
Vince de Ocampo
As a multi-disciplinary creative strategist with over 20 years of experience, I have perfected an analytical approach to brand building that creates differentiation and demands engagement. I founded VDO Design to address the challenges facing many early-stage life science businesses: underfunding, understaffing, and a lack of branding expertise. We exist to fill those gaps, serving as a creative extension of your marketing staff. Want to know more about how a partnership with VDO Design can take your life science startup to the next level?
Our Work
Orange County Bio
Website
AllCells
Website and Sales Collateral
Medacta
Product Brochure
Dexcom
Content Marketing
Prestalia
Website
OrganaBio
Capabilties Brochure
BioMauris
Investor Deck
Orange County Bio
Digital Marketing
Abbott Diabetes Care
Content
Orange County Bio Website
As a new marketing firm specializing in cell and gene therapy, we needed a site that defined our services, positioned our brand, and delivered a premium user experience. We solved this with a lean, conversion-focused design and vibrant seaside imagery that reinforces our name. Clear messaging, intuitive navigation, and subtle motion create a memorable, professional presence that stands out in biotech marketing.
AllCells Brand Refresh
AllCells is a trusted provider of primary cells for medical research and drug development, but their outdated brand failed to reflect their leadership in the space. We led a strategic refresh, clarifying their messaging, modernizing their visual identity, and highlighting the scientific beauty of their products. The result was a cohesive, elevated brand experience that boosted awareness, conversions, and contributed to the company’s acquisition by Discovery Life Sciences.
Medacta Product Brochure
Medacta, a Swiss innovator in orthopaedic implants, needed to reshape perceptions and educate key influencers beyond price and scale. We developed a precise, professional brochure that highlights Medacta’s holistic value—training, implant accuracy, and post-surgical support. Designed to resonate with surgeons and hospital leaders navigating value-based care, the piece elevates credibility and positions Medacta as a trusted partner in surgical efficiency, outcomes, and patient safety.
Dexcom Audience-Specific Collateral
To support Dexcom’s CGM products, we created tailored materials for pharmacists and consumers. Sell sheets used branded infographics and data-driven visuals to highlight the clinical and economic value of CGM. A flexible newsletter template balanced brand consistency with usability across print and digital formats, serving both internal teams and select customers. Together, these assets helped Dexcom educate, engage, and differentiate across key audiences.
Prestalia Website & Identity
To support both physicians and patients, the Prestalia website was designed with a dual-entry portal that tailors content to each audience. The minimalist logo, featuring three interconnected circles, symbolizes healthy blood flow and reinforces the brand’s clinical focus. The responsive site includes intuitive navigation, patient stories, and a dedicated healthcare professional section—creating a unified, accessible experience that builds trust and engagement.
OrganaBio Capabilities Brochure
To address low awareness and unfocused messaging, we created a bold, high-level brochure that repositions OrganaBio as a disruptive force in cell therapy development. Vibrant colors, dynamic layouts, and simplified messaging highlight their regionally placed CPC services and client-centric model. The piece pushes their brand toward greater consistency and impact, serving as both a marketing tool and a visual foundation for future channels like presentations and social media.
BioMauris Pitch Deck
To help BioMauris gain credibility in the cannabis industry, we created a dynamic investor pitch deck showcasing their pharmaceutical roots and advanced tracking technology. The deck highlighted their platform’s ability to connect prescriptions, patient outcomes, and inventory movement—adapted for seed-to-sale regulation. Eye-catching visuals, clear messaging, and flexible design positioned BioMauris as a data-driven player ready to lead in a rapidly evolving market.
Orange County Bio Digital Marketing
To build awareness for our cell and gene therapy marketing firm, we developed a range of digital assets—including social media graphics, email designs, and case studies. Unified by a distinct visual style, the materials were designed to attract attention, drive engagement, and establish our brand identity. This collage of deliverables helped position Orange County Bio as a standout creative partner in a highly specialized space.
Abbott Safety Campaign
For Abbott Diabetes Care, we developed targeted print ads, sell sheets, and emails to support institutional meters and test strips. The campaign elevated contamination risk as a critical decision factor, connecting it to patient and clinician safety. With strong visuals, evidence-based messaging, and a precise yet caring tone, the materials positioned Abbott as a leader in infection control—driving action among clinical decision-makers in a highly competitive market.
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FAQs
Why can’t we just handle this in-house with our own staff?
Building a brand isn’t rocket science but it takes more than common sense and a good eye to develop something truly unique, truly authentic, truly you. If your staff lacks proven branding experience then let’s talk. This isn’t our first rodeo.
Why should I hire you? What makes you unique?
Life science branding has been our specialty at VDO Design for over 20 years. We’re more than just creative thinkers; we’re strategic, analytic, and driven by the science of branding. Our process has helped established brands grow stronger and startups find their niche.
What’s the typical timeline for a branding project of this nature?
Most branding projects take 6-8 weeks. The process requires a deep understanding of your company, the problem(s) that needs to be solved, the audience, the market, and the opportunities ahead. We move fast but refuse to put the cart before the horse.
What do we need to have/do/finish before we can hire you?
Nothing! Well, almost nothing. Be prepared for a deep discussion about your company and what makes it unique. We’ll talk about your mission, vision, core values, and business goals. We’ll request access to all of your marketing materials, then discuss timelines and expectations.
Can you just design a logo for us?
Of course, but a shiny new logo is only a small part of a successful brand and rarely makes the difference you’re expecting. Your brand is the perception of your business, shaped by how it looks, sounds, and makes people feel. Let’s aim for perfection.
How do we get started?
Click the button below to schedule a free consultation. Like any good relationship, we want to get to know you better before embarking on this journey. If it seems like a good fit, we’ll craft a plan tailor made to achieve your life science branding goals.
