Project Details
Abbott Diabetes Care helps people manage their disease more effectively and comfortably with easy-to-use products that provide accurate data to drive better informed decisions. VDO Design partnered with The Lionsgate Group to develop a series of print advertisements that highlight the contamination risks associated with the common practice of vial sharing, a danger eliminated by Abbott’s individually foil-wrapped glucose test strips. Our campaign features seemingly innocuous hospital scenes contrasted with startling headlines about an undetected risk.
