Project Details
Seven Peaks, a private K-8 school made a springtime decision to add a second fifth-grade class to funnel more students to their middle-school. The additional class created 15 spots that the school was desperate to fill before families left for the summer or committed to other schools. The creative solution was an infographic-style direct mail piece with big numbers and bold callouts, highlighting the numerous learning advantages that Seven Peaks has over local public schools. The marketing effort included an email and facebook campaign with each execution focused on one specific benefit. A strategically placed billboard featuring the infographic supplemented the campaign.
