Project Details
The Pudding Truck is the first gourmet food truck in Los Angeles to serve decadent, old-school stove top pudding and artisan toppings. Founder Carrie Cohen wanted an identity that would predate the Jell-O era and recreate the feelings inspired by her grandmother’s kitchen. Our solution uses an updated palette of pastels from the 1950s, retro spoon shapes and a modified, condensed serif typeface to recreate the bygone era. VDO Design provided branding guidelines and consultation for signage, packaging and the truck wrap.
